2020 – 2021
Yoomoney mobile payments widget is mobile library that allows you to integrate payment acceptance into mobile apps on iOS and Android. It works as an extension to the YooMoney API.
Yoomoney ↗ ex.Yandex.Checkout – A fintech service for accepting online and offline payments. Stripe-ish. With MAU 10k merchants. Yandex.Checkout has been the most popular payment application ↗ in Russia since 2015.
Context
Over two years period at Yandex ↗, I designing Yoomoney for business app. Product manager and I made key decisions in the app. Usually I worked on the app by myself. But sometimes I asked for help and I lead 1-2 designers.
Problems
First version of the widget was made more than 5 years ago and hasn’t chance since that time. During this time, a lot of requests from businesses have accumulated and obvious problems in UX have been noticeable.
In the process of research, users were surveyed about the current version, collecting product needs and technical limitations from developers. The research results were analyzed, problems were identified and the following goals for improvement were identified:
simplify payment methods
cimprove the card payment method
add new payments methods like SberPay and linked cards
add brand customization.
Solution
Prototypes are assembled, tested, modified, and re-tested to a successful version. Visual design was created based on the design system.
List of payment methods
Bank card and different input states
Yoomoney wallet method
Brand customization and dark theme
Impact
UX of the payment logic and confirmation was improved
conversion rate improvement by 9% for bank card payments, which is the main payment method
added new features, for example, SberPay
improved brand customization and added a dark theme
Have a question, some feedback, or an outrageous idea?
Please, please, please send it my way